A digital marketing plan is a comprehensive document that outlines the strategies and tactics a business will use to promote their products or services online. It typically includes an analysis of the current market, target audience, competitors, and goals. The plan will detail the specific digital channels to be utilized, such as social media, email marketing, SEO, and PPC advertising. It will also define the budget, timelines, and key performance indicators to measure the success of the campaign. Overall, a well-crafted digital marketing plan is essential for businesses looking to establish a strong online presence and drive traffic, leads, and sales.